™Instagram Reels in 2023: A Simple Guide for Businesses
When you tap it, you’ll see Save to Collection pop up along the bottom of the post. If the image or video you’ve saved falls into a collection, such as UGC content or inspiration, you can create a collection for that content. To begin posting, download the IGTV app, create a channel, and upload a video between 15 seconds and 10 minutes in length. At this time, IGTV videos can only be viewed on mobile devices using the Instagram or IGTV app — the platform does not support desktop viewing.
That undertaking has not been easy going for the Meta-owned platform. Most recently Instagram reversed course on a test to make its user interface more closely resemble TikTok’s. And it’s unclear to what extent the publisher payment program will succeed in incentivizing media companies to post Reels. With one billion monthly active users, there’s no denying Instagram’s power and reach.
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It’s a good idea to populate your feed with ten to 15 high-quality posts before you really start engaging people. If users visit your profile and find it empty, they probably won’t follow you. This information can serve as a benchmark as you start growing your own account. Monitor popular events and interest hashtags related to your business. See who’s using and engaging with these hashtags and check out their profiles.